web page development software

B2B-Realisations.ch

Creative Marketing and Design Agency

SPECIAL PROMO

From Friday 19th of January 2018 to Wednesday 14th of February 2018

Get your customized poker deck designed by our great partner and client. Ask us for a quote for mass distribution. Each company can put his logo, image and text on the cards and profit from both sale and promotion. It doesn't matter if You are a private, a self-made entrepreneur or a big company, we will always make an effort to offer YOU the best services.

Learn about the full offer we have for January now here for you.

Take advantage of this fantastic offer now and click on the next button to know how YOU can get these fantastic cards for your football team or for your business, be it a bar, a pub, a school, a ski club or whatever you may be, just click here under to learn everything you need to know.

You are a young designer? You want to submit your new design for the special World Cup edition made by our partner? Get in touch with us now by e-mail and we will inform you about the details about how to send your application (files format, compression, rendering and more)

Poker-Deck-Sample

Our experience

Discover here our results

2500000

Words typed

We love to write kick ass plans to boost your success and ROI.

35040

Hours of work credited

We started our mission in 2014 and are now collecting a huge experience.

4

Partners Agencies

We partner up worldwide with three other marketing expert agencies.

36

Business satisfied

We provided over 10 clients with excellence & delivered results over expectations.

Steve Bayard

About us

Steve Bayard

CEO / Founder

Steve is a marketing & communication generalist certified in 2015 of the MarKom.

Preparing now his master degree as a marketing specialist, he decided to launch his own company to help everyone realize his dreams like Steve did for himself many times in various markets.

Having a stong experience of the web 2.0 and being very creative he rapidly bring the company to a whole notha level by using the knowlege he collected during the past four years of managing marketing projects and delivering real measurable results to an impressive amount of campaigns.

He is the marketer, the webmaster, the writer, the designer and the CEO and founder of B2B-Realisations.

What we do ?

Discover our domains of activities here

What is Responsive Coding?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities.

In other words, the website should have the technology to automatically respond to the user’s preferences.

This would eliminate the need and budget for a different design and development phase for each new gadget on the market.

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.

As digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

New non-linear marketing approach:
In an evermore complex retail environment, customer engagement is essential but challenging.

Retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.


Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms.

Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.

The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online.


Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.

Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey.

Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store.

Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.

An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal.


This could be due to the ease of purchase and the wider availability of products.

Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup.


Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.

What is Direct Marketing?

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

Among practitioners, it is also known as direct response.

The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out.

Benefits:
Direct marketing is attractive to many marketers because its positive results can be measured directly.

For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the 'response rate,' and it is one of many clearly quantifiable success metrics employed by direct marketers.

In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.

One of the other significant benefits of Direct Marketing is, it enables promoting products or services that might not have a strong brand. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition albeit the brand might be relatively unknown.

Relative to other channels of distribution (say retailing) Direct Marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength.

The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material.

A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed and dividing it into the number of responses.

Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign.

What is SEO / Optimizations

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

SEO is not an appropriate strategy for every website!

Sometimes, other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals.

Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.

Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results.

Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.

A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.

In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards "usefulness" and mobile search.

SEO may generate an adequate return on investment.

However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.

Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.

It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.

What is Luxury Design?

Luxury goods are said to have high income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good.

This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income.

That is to say, a luxury good may become a normal good or even an inferior good at different income levels, e.g. a wealthy person stops buying increasing numbers of luxury cars for his or her automobile collection to start collecting airplanes (at such an income level, the luxury car would become an inferior good).

Some luxury products have been claimed to be examples of Veblen goods, with a positive price elasticity of demand: for example, making a perfume more expensive can increase its perceived value as a luxury good to such an extent that sales can go up, rather than down.

Although the technical term luxury good is independent of the goods quality, they are generally considered to be goods at the highest end of the market in terms of quality and price.

Classic luxury goods include haute couture clothing, accessories, and luggage. Many markets have a luxury segment including, for example, automobile, yacht, wine, bottled water, coffee, tea, foods, watches, clothes, jewelry, feminine hygiene products, and high fidelity.

Luxuries may be services. The hiring of full-time or live-in domestic servants is a luxury reflecting disparities of income. Some financial services, especially in some brokerage houses, can be considered luxury services by default because persons in lower-income brackets generally do not use them.

Luxury goods often have special Luxury packaging to differentiate the products from mainstream competitors and this is where we can help with our great printing and packaging partners working with gold and other very luxurious raw materials.

We are working with famous designers as well too in haute couture and extravaganza fashion market so we can deliver you always with the best and most trending designs.

What is Affiliate Marketing?

Affiliate Marketing is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

In details, affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.

Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising.

On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.

However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers.

While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Many use this as a simple way to generate additional revenues until they reach a level of prospects to set their business on auto-pilot.

Other techniques of affiliate marketing:

Native Advertising:

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising.

Pay-Per-Click (PPC):
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Pay-Per-Sale (PPS):
A method of driving traffic to your website by paying a publisher every time your ad provide a sale. One of the most common types of PPS. This technique is mostly used into the porn industry.

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Address
B2B-Realisations
Steve B.
Alfred-Aebi-Strasse 92
CH-2503 Biel/Bienne


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